Natasha Lushetich

Contrary to Agamben’s theorisation of biopolitics (1998), and, in particular, of homines sacri as excluded from the political system (and included only by way of exclusion), Han (2017) suggest that, in the psychopolitical regime characteristic of neoliberalism, homines sacri are shut into the system. Unlike biopolitics, which regulated the body’s productivity by regulating its assignments of energy, digital psychopolitics rewrites neuronal circuits irreversibly turning desires into drives.

This paper compares big-data-related digital farming and modeling to the ‘new media’ of the 20th century – the camera and television, both of which recoded reality by recoding space, time, perception and interaction – in order to discuss big data’s medial efficacy and understand the ways in which the exteriorisation of information, networks and emotions has created what might be termed a nervous bio-digital Moebius strip.

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