Natasha Lushetich


In the 1950s the Situationist International called for action in the sphere of the social. Key to this revolt was the the subversion of signifying process that made up advertising and televisual communication. In the late 1990s, the Yes Men initiated the practice of (h)activist culture jamming in response to the dictates of global neoliberalism. In the early 2010s, artists and software developers such as David Szauder and Peder Norby began reconfiguring cultural codes and public memories by proliferating glitch images and websites and by embroiling artifacts like the IOs maps.

Placing the above practices in dialogue with Malabou’s notion of neuroplasticity (2006), and in particular, with the notion of the ‘brain-world’ (as opposed to the ‘brain-machine’) crucial to the concept of ‘biological altermondialisation’ where the term ‘mondialisation’ is defined in contradistinction to globalisation and departs from the bottom-up, rather than the top-down approach, this paper theorises altered perception as a mode of resistance particularly relevant in the current phase of semio-capitalism (Berardi 2015).

→ Alter-Globalizations: Another World is (Still) Possible